Advocacy in Action: Watchtower at NAA and NAHMA
In the multifamily housing industry, the difference between a vendor and a true supplier partner matters — now more than ever.
A supplier partner is more than a company that provides a product or service. It’s a committed ally that works hand-in-hand with property management companies, owner-operators, and other stakeholders to help the entire industry thrive. This relationship is built on trust, collaboration, and shared success.
That’s why Watchtower Security proudly participates in events like NAA Advocate and NAHMs Biannual Top Issues in Affordable Housing Conference. These events go beyond trade shows — they’re platforms where voices are raised, issues are addressed, and the future of our industry is shaped.
Advocacy Matters. So Do Partnerships.
Too often, supplier participation in industry events is viewed through a short-term lens — measured only by lead counts or revenue potential. But a real partnership means showing up even when there’s no immediate sales pitch. It means advocating for the multifamily industry at a national level, alongside our client partners, to help ensure policies support sustainable growth and vibrant communities.
As our company president, Mason Lipp put it:
“Watchtower understands that a healthy industry overall takes more work than just showing up for a trade show. We fight for Multifamily alongside our clients for the sake of the industry — not just for the sake of revenue.”
Why It Matters That We’re There
At NAA Advocate, we meet directly with members of Congress to speak up for the priorities that impact apartment owners, operators, and residents across the country. At NAHMA’s Top Issues Conference, we learn from experts and practitioners in the affordable housing space, gaining critical insight into the challenges our partners face every day.
As the only video surveillance supplier partner focused exclusively on the multifamily housing industry, Watchtower takes this responsibility seriously. Our presence at these events reflects our belief that what strengthens our industry strengthens everyone — not just our business, but yours too.
When you work with Watchtower, you’re not hiring a vendor — you’re gaining a partner. One who understands your world, shares your values and stands beside you to move the industry forward.
Let’s build a better future for multifamily housing — together.
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From nuisance issues to high-profile property damage, Watchtower Security offers tailored solutions to address every type of asset threat. Our packages include forensic reviews, fostering time savings and enhancing protection through deterred crime and strengthened local law enforcement relationships, ultimately minimizing property damage.
